| PROSPECTIVE |
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Function: Prospective
Target Audience: Hot Prospects |
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| A Hot Prospects SMS campaign targets potential members with a special incentive to join the club. Hot Prospect campaigns usually issue a finite 'offer time' for maximum interest. |
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| BUY PROSPECTIVE |
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Function: Prospective
Target Audience: Dependent on specified demographics |
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| A pre-launch campaign consists of 'buying' data based on selected criteria - i.e. post code, age, interest. Either an email or SMS campaign can target the purchased list.
Ranging from a single email address to full contact details. It also offers the facility for viral marketing as people can forward the offer and information to multiple friends.
An SMS campaign is recommended for more immediate reaction to the prospect incentive. |
