| REFERRAL |
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Function: Referral
Target Audience: Current Members
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| A Referral SMS targets current members with an incentive to refer up to 5 friends' mobile numbers to the club via 2-way text messaging. The mobile numbers are then targeted via SMS with an incentive to visit / join the club. |
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| >> sms sent to member >> member replies to a short code entering up to 5 of their friends mobile numbers >> sms messages then sent to new mobile numbers received from current member >> friends visit club with sms messages on their phone to claim offer >> club receives potential member or prospect mobile number. |
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| E.g. Valued member, for this weekend only, your guests can use the club for free! Call 01234 567 890 before Saturday to reserve places. |
